“Jeff is a trustworthy advisor of strategy with the capability to build deep insight into growth markets. His combination of intellect and an affable nature creates a positive dynamic of collaboration throughout the engagement. I wholeheartedly recommend his services.”
Activity
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I've been thinking about sales and marketing and how these functions are changing. I will be publishing an article on the results of my observations…
I've been thinking about sales and marketing and how these functions are changing. I will be publishing an article on the results of my observations…
Liked by Jeff Baker
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I’m equally excited and honored to take on this new challenge. While pondering staying retired, some industry friends connected me with FP Pigments…
I’m equally excited and honored to take on this new challenge. While pondering staying retired, some industry friends connected me with FP Pigments…
Liked by Jeff Baker
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Plogging: a trend originating in Sweden that combines jogging ("jogga" in Swedish) and picking up litter ("plocka upp") — and an interest of our…
Plogging: a trend originating in Sweden that combines jogging ("jogga" in Swedish) and picking up litter ("plocka upp") — and an interest of our…
Liked by Jeff Baker
Publications
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How the 'jobs-to-be-done' concept can work in business today
The Business Journals
See publicationPart two in a three part interview series discussing my experiences with Jobs-To-Be-Done approach to innovation.
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Exec Perspective - Jobs-To-Be-Done Approach To Innovation
The Business Journals
See publicationPart 1 of a 3-part interview on my experiences with the Jobs-To-Be-Done approach to innovation.
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Mythbusting - Making Innovation A Repeatable Process
Voice of America Radio
See publicationFeatured guest, discussing key lessons learned in using insights to drive innovation, creating a repeatable innovation process, and overcoming organizational barriers to innovation.
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Guest Speaker - Predictable Innovation Seminar
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Guest speaker at executive briefing seminar on Predictable Innovation, sponsored by Reveal Growth. I was joined on the panel of experts by a venture capitalist and another executive from a professional services firm that had used Reveal's approach to great effect in expanding their service portfolio. We discussed both barriers and enablers to sustained innovation, and best practices that increase chances of innovation success.
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