@330 Series: Look Great in the Inbox: The 7 Don'ts of E-mail Design
These days, just about every business and organization utilizes an e-mail newsletter to promote products and services, upcoming events, or general news to its customers and clients. Standing out and cutting through the clutter of a high volume of e-mail is extremely difficult. However, the next Commerce Lexington Inc. @330 Series event presented by Manpower of Central Kentucky is here to help.
Join us @330 on Tuesday, December 13, beginning at 3:30 p.m. in CLX’s first floor conference room (330 East Main Street) for an information-packed seminar featuring tips, techniques, and tools to help you navigate the do’s and don’ts for your own e-mail marketing. Led by Erin Bemis from Constant Contact, which is Commerce Lexington’s e-mail marketing partner, you’ll learn how to Look Great in the Inbox: the 7 Don'ts of Email Design!
At this event, you’ll learn how to make your best, first impression when it comes to your e-mail, avoid common mistakes, and maximize your e-newsletters for powerful impact.
THIS SEMINAR WILL COVER: - Branding Beyond the Logo - How placement, pictures, and even colors can re-inforce recognition & engagement. - Readability – including fonts, white space and single-column design. - Images – including sizing, placement, links and more. - Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement.
ABOUT THE SPEAKER: Erin Bemis is Constant Contact’s Regional Director and Engagement Marketing Expert for the North Central U.S. She and her team of hand-selected marketing professionals travel the region to assist, educate and inspire small business success in all things related to digital marketing. Erin has nearly 20 years’ experience working small businesses, non-profits and associations in a variety of roles. Prior to Constant Contact, Erin ran her own small business consulting firm, which she formed when she left the position of President and CEO of the Charlevoix Area Chamber of Commerce. She holds a Bachelor of Arts degree in Business Administration, Marketing, and a minor in French from Hillsdale College.
To register for this free Commerce Lexington member event, click REGISTER NOW on this page. Find updated parking information here.
ABOUT @330: These events provide a topical presentation that is relevant to the success of business owners and business professionals. They also allow members the opportunity to discuss ideas, share best practices, and work through challenges.
Presented by: ManPower of Central Kentucky
Gold Sponsors: Alliance Financial Planning, LLC Dickinson Wright Lynn Imaging & Monster Color Newk's SteinGroup, LLC TravelHost of the Bluegrass U.S. Bank Windstream Communications